At The Eggless Baker, our custom celebration cakes are more than just dessert, they’re edible works of art, made to mark life’s biggest (and smallest) moments. From unicorns and rainbows to elegant florals and textured finishes, each cake is one-of-a-kind; just like the person it’s made for.
But what actually goes into bringing a cake design to life? Let us take you behind the scenes, from inspiration to icing.
Step 1: The Spark of an Idea
It all starts with you. Whether you have a fully-formed vision or just a vague Pinterest board, we’ll help shape your idea into something beautiful and bakeable.
Some customers come to us with colour palettes and themes (think: soft pastels for baby showers, rich golds for milestone birthdays), while others say simply, “I want something special, do your thing!” And we love both.
We’ll ask questions like:
-
What’s the occasion?
-
Who’s the cake for?
-
Any favourite flavours?
-
Any dislikes (no coconut, please!)?
From there, the magic begins.
Step 2: Sketching and Planning
Once we understand your vibe, we begin sketching ideas and selecting textures and finishes, from ombré buttercream to piped rosettes or gold leaf accents.
We’ll also decide on the size and structure — one tier or two? Tall and elegant or short and sweet? Every detail matters, including how the cake will travel (yes, we think of everything!).
And don’t worry if you’re not sure what you want - we’ve created hundreds of designs and can offer inspiration if you’re feeling stuck.
Step 3: Baking the Foundation
No matter how pretty a cake looks, it has to taste amazing. Every custom cake is baked fresh using our signature eggless sponge: light, moist, and endlessly versatile. Flavours range from classic vanilla or chocolate to Oreo, Lotus Biscoff, raspberry ripple, and more.
We bake, layer, and level each cake with precision, ready for decorating the next day once fully cooled.
Step 4: Decorating With Love (And Buttercream)
This is where the cake really comes to life. Whether we’re hand-piping buttercream flowers, painting edible gold, or placing fondant details, it’s all done by hand, with care and creativity.
We often use textured buttercream techniques, think swirls, waves, ruffles, or floral palettes, to make your cake feel truly special. And yes, we can add custom toppers too!
This step can take hours depending on the detail, but we wouldn’t have it any other way.
Step 5: The Big Reveal
We package each cake with great care, whether it’s being collected or delivered. And the best bit? Seeing your reaction. Whether it’s a gasp, a happy tear, or a message saying “They loved it,” your joy is why we do what we do.
Because Every Occasion Deserves a Beautiful Cake
Birthdays, engagements, baby showers, anniversaries, graduations - whatever the reason, we believe every celebration deserves something sweet, thoughtful, and made with love.
Our custom cakes aren’t mass-produced. They’re personal, purposeful, and proudly eggless.
